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SHOW PROMOTIONS & GIVEAWAYS:
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EXHIBITOR CONVENTION PROMOTIONS & HANDOUTS, MUGS, MOUSE PADS, BUSINESS CARD
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PROMOTIONAL PRODUCTS - OVER 15 YEARS
OF EXCELLENT SERVICE &
Great Ideas for Trade Show Promotions, Hand Outs and Give Aways.
CARD CALENDARS, MAGNETIC CALENDARS, STICK UP CALENDARS, LETTER
OPENERS, & KEY TA
Trade shows, Conventions,
Exhibitors, Business Meetings -
give aways, hand outs, promotions,
We have over 15 years
of experience with Promotions for Trade Shows & Conventions
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Show Exhibitor Guidelines
Will your Visitors remember you?
You've just spent a lot of money
just to go to a trade show.
You wonder . . .will it be worth it or will this be a waste of
time and money?
Am I as well prepared as I should be?
A month from now will they even remember you?
Next time they could use a product or service like yours . .
.will your name come to mind?
Six months from now, will I see the positive effects of this
show or will my presence be forgotten?
SHOW EXHIBITING TIPS
a positive and lasting impression . . .
(or you may be
wasting your money!)
1) Plan ahead for an Effective,
Pleasing Trade Show Exhibit.
Most trade show attendees have too many booths to visit and too many
distractions. That is why it is important when planning your exhibit to make sure they can tell from a
quick glance what your company name is and what you do. When most
companies prepare their booth, they forget that they will be
surrounded lots of activity, noise, show attendees, and other
distracting booths & images. Can someone quickly look at your
booth and tell who you are and what you do? Does it pleasing and create a
positive image and make people want to know more? It should.
It doesn't have to cost a lot of money to be effective. Need to
increase traffic to your booth? A proven method is to send attendees or customers a pre-show
mailing, letting them know you will be there, what your booth number
is, and then offering a free gift if they stop by your booth.
Prepare Your Trade Show Exhibit Staff
trained and experienced your staff is with customer relations and
sales, the better. However, having a well trained staff isn't always
possible, so (at the least) make sure the people working your booth are well
groomed and can approach visitors in positive and productive
way. Train them to make sure they can answer basic
questions professionally. Difficult questions can be referred to and
promptly followed up by the home office. Plan a few effective lead in
sentences such as; "Are you familiar with our (mention your
product or service)? or better yet "Have you seen" or
"do you know about our NEW (mention a new service
or product)? This method works very well because it is almost
impossible for a visitor to just walk away since they could not have
be familiar with something "new". It also gives you a great
opportunity to then discuss further details about your business. Decide
ahead of time what information it is you want your visitors to leave
with and plan your presentations to fit that need. Plan it so
your visitors leave with a positive impression and better knowledge
of your business . . .and give them a reason (better products,
service, location...etc.) to want to do business with you.
Material to be handed out.
cases, attendees at a trade show are overwhelmed by information and
distractions. Many exhibitors forget this. Even if your staff and
your booth are well-prepared, you still have to compete with all the
other trade show booths for a person's attention. Don't forget, there
is only so much people are capable of remembering and absorbing,
especially if they become tired and uncomfortable. Like it or not, no
matter how well you present your business, it becomes difficult for
even well intended visitors to remember details about your company
after the show. This is why it is essential that you hand out
meaningful material. The worst thing to do is to hand out nothing
at all (it's a sure way to be forgotten quickly). The second worst thing to
do, is to hand out a meaningless brochure with vague information. The best
thing you can do is give them the necessary detailed information about
your services or products, including prices if possible. It helps them
later to decide whether or note to proceed and pick up that phone. A show
special is also a good idea in that it motivates people to act
quickly. Make sure they end up with a name, number and even better
additional ways to contact you; your email address, street address and
a web site location (that has even more in depth information about your
company). One problem is that most trade show attendees end up with so
much printed literature that yours make get lost (in a big pile in a
some corner) after the trade show. A very effective way to keep
your name in front of potential customers is to hand out useful
promotional items at the show. These are much more apt to be pulled
out of the printed material and put in a more visible place. It's also
more apt to leave a positive long lasting impression.
4) Make a
At the trade show it is a essential to give attendees something
that includes contact information. For most companies handing out
business cards is essential. Also, a great idea is to include a web
address (if you have a web site) that gives them additional in depth
information, pricing or even online purchasing. The web site can also
give them updated products and services as time passes. It's like
giving them a perpetual catalog to refer to at any time. The challenge
is to keep this contact information from being lost or buried in a
stack of printed literature. You can put the web address on your
printed material or better still give them a promotional item that
includes your web address that is more apt to remain in a visible
location as a memory jogger. Also, make sure and follow up all urgent inquiries quickly after the show. However, if immediate
information is not needed, sometimes it is a good idea to wait a few
months after the show to send out a follow up mailing. Other show
information may crowd their mail boxes for the first month and, again,
you'll get lost in the clutter. Again, stand out and jog their
memories by including something unique, rather than just more printed
material in the mailing. There are many great choices in useful advertising
products that are also great mailers. Months later you can still grab
their attention, remain highly visible, and make a positive lasting
impression on a potential new client or customer. Make it easy for
your show contacts to remember and contact you, and get the very most
out of your trade show investment!
These guidelines come from over 20 years of exhibiting experience.
If you are interested, below are
some effective & popular promotional products.
These items below incorporate the use of your business card with a
trade show hand outs are 24
hr. Quick Ship: